AI Insights · Timothy · March 2025
Top 5 Play Pass Games Performance in Latin America Q1 2025
Explore the performance trends of the top 5 Play Pass games in Latin America for Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the performance of the top Play Pass games on the unified platform in Latin America showcased interesting trends in downloads, revenue, and active users, according to data from Sensor Tower.
Beach Buggy Racing by Vector Unit saw a gradual decline in weekly downloads, starting at approximately 417K and dropping to around 257K by the end of March. Revenue followed a similar downward trend, beginning at $2.3K and settling at $1.8K. However, weekly active users showed resilience, with numbers slightly increasing from 2.1M to 2.2M toward the quarter's end.
Hungry Shark Evolution from Ubisoft experienced fluctuating downloads, peaking at about 295K in late January. Revenue remained relatively stable, ranging from $2.7K to $4.4K, while active users hovered around 1.2M to 1.4M, showing some increase in March.
The Moto X3M Bike Race Game by AceViral.com had a notable surge in downloads, reaching 234K in early March. Revenue, though modest, showed a peak of $184 in late March. Active users demonstrated a significant rise, increasing from 411K to over 551K during the quarter.
Pixel Art - Color by Number from Easybrain Ltd displayed a steady decline in downloads, starting at 202K and decreasing to 105K. Revenue showed fluctuations, with a low of $1.1K in mid-March. Active users decreased from over 1.1M to around 758K.
Finally, Sonic the Hedgehog 2 ™ Classic by SEGA had a consistent decline in downloads, reaching around 56K by the end of March. Revenue decreased from $405 to $175, while active users exhibited a peak of 482K in mid-February before falling to 356K.
These trends provide valuable insights into the gaming landscape in Latin America, with more detailed analytics available on Sensor Tower.